Greening Seminar: How to Make Lasting Behavior Change
Monday, May 12, 2014
Have you been educating your community about topics such as recycling, saving energy, composting, or purchasing green products? Are you disappointed that your staff, members, or tenants know what they should be doing, but they're still not doing it?
Community-Based Social Marketing (CBSM) is a results-oriented proven approach that will help you achieve measurable change. CBSM combines insights from psychology and social marketing that will enable you to understand the specific barriers to change in your organization and community and develop strategies to overcome them.
In this workshop, you will learn the five steps in CBSM and begin to create your own campaign to foster sustainable behavior. This workshop will not only focus on behavior change for environmental sustainability, but the principles can be applied to changing other kinds of behaviors as well.
Sponsors: UJA Federation of NY & The Jewish Greening Fellowship of Hazon
Date: Monday, May 12, 9:00AM–12:00PM
A light breakfast will be served 9:00 – 9:30 and the program begins promptly at 9:30
Location: The Wiener Educational Center of UJA-Federation of New York, 130 East 59th Street
RSVP: UJA Federation of NY. Workshop is free, but you must register.
Click here for online registration.
Instructor: Michelle Vigen is the public affairs manager for Loudoun County in the Virginia/D.C. Metro area, where she draws on her program management expertise to coordinate the development of constituent engagement platforms including a county mobile app. In addition, Michelle provides counsel for organizations developing community-based social marketing programs that target measurable energy efficiency and sustainability outcomes. Prior to her work with Loudoun County, Michelle was a research analyst for the Behavior and Human Dimensions Program at the American Council for an Energy-Efficient Economy (ACEEE) in Washington, D.C.