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Market Makers: Developing & Deploying Energy Efficiency Technology in NYC

Climate Week NYC 2011

Climate Week NYºC has New York City all a-Twitter. Next week on Tuesday, September 20th at 6 pm find out what's going on at our Market Makers event high atop 7 World Trade Center using the Twitter hashtag — #marketmakersnyc — join the conversation.

Sallan, the New York City Accelerator for a Clean and Renewable Economy (NYC ACRE at NYU-Poly) and the Green Sciences & Environmental Policy Group of the New York Academy of Sciences is putting on a panel exploring the emergence and growth of New York City's clean tech industry by way of case studies on its green building advances and locally-sourced efficiency technologies.

The Sallan Foundation and NYC-ACRE are trying something different at our Market Makers panel. We want to solicit your questions prior to the panel in addition to taking questions directly from audience members during the live event.

Please take a minute to submit a question you really want to ask our panelists: Mei Shibata — Thinkeco; Colin Smart — Con Edison; and Allen Freifeld — Viridity. We'll use your questions to fine-tune the live discussion. Submit questions by 11PM, Monday, September 19th. Questions posed live and in person are equally welcomed.

Join us during Climate Week NYºC at the New York Academy of Sciences

Hope to see you there and looking forward to hearing from you!
Nancy Anderson

This event is presented as a part of Climate Week NYºC

Place, Date and Time:
New York Academy of Sciences
7 World Trade Center, 250 Greenwich Street, 40th Floor

Tuesday, September 20, 2011
6-8 pm (Reception to Follow)

Mei Shibata, co-Founder, ThinkEco
Allen Freifeld, Director, Policy & Regulatory Affairs, Viridity
Colin Smart, Section Manager, Demand Response Energy Efficiency and Demand Mgmt. Programs, Con Edison

Moderator: David Biello, Energy and Environment Editor, Scientific American

To register for this event:
Register online at The New York Academy of Sciences website

Setting the Subject

New York City thinks of itself as the world's capital city, a cutting-edge C-40 metropolis and the epicenter of the Clean Energy Revolution, but it's got competition. For example, London will soon be home to a new research center for "smart cities" technology and Copenhagen has declared itself the Climate Capital, with plans to be a carbon neutral eco-metropolis by 2025.

Of course, New York, London and cities almost everywhere are sharing the pain of economic hard times and shrinking public investments. According to Lewis Milford, in the US, the debt ceiling deal and the search for trillions in federal budget cuts, "mean two things for clean energy and jobs. One, forget Washington as a source of significant new funding and programs for a long time. Two, look once again to the states to keep momentum on clean energy alive." And, we would add, look to cities and the green market makers that are growing there.

In these economically challenging times, real-world examples of green technology innovators that start up and scale up new business are what we need now.

Meeting the Speakers

Mei ShibataThinkEco, founded in 2008 by concerned entrepreneurs, is a NYC-based company that strives to make it easy to save money on electric bills by saving energy. Incubated at NYC-ACRE, the company invented the modlet, a plug-in device that eliminates wasteful energy use by automatically turning off power to home appliances when they are not in use. After launching the modlet for business customers, ThinkEco introduced it to residential customers this year.

Colin SmartCon Edison, with over one million customers in New York City and Westchester and a mandate to foster energy efficiency, this metropolitan electric utility is focusing on ways to promote and practice the intelligent use of energy, including demand response. In many ways, the New York metropolitan area has a head start but today it must do even better and ConEd has joined in the movement to "go green" with programs for both its residential and business customers.

Allen FreifeldViridity Energy The two-way digital information exchange between utilities and their customers opens up opportunities for large energy consumers including businesses, institutions, governments, and universities. Viridity, head-quartered in Philadelphia, provides an information exchange for real estate portfolios through use of a software platform for the smart grid that allows property owners to participate in wholesale power markets to maximize their assets. In this way customers can optimize their energy investments and convert them into a revenue stream through virtual power generation.



The Sallan Foundation improves the urban environment by advancing useful knowledge for greener, high performance cities on the front line in the fight against climate change.

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